SambungAPI for businesses

What your team does without a developer

• Connecting your WhatsApp Business Account. In the console, select Connect a WhatsApp Business Account, then Connect with Meta. Sign in to Facebook in a Meta window and enter your business phone number there. A number in the WhatsApp Business app keeps working in the app. You connect it once.
• Chats. Read and answer the conversations that people start with your business. Give a conversation to a teammate, and mark it resolved when the work is done. When a person's last message is more than 24 hours old, you can send only a message template that Meta approved.
• Contacts. Each person who messages your business becomes a contact. Give a contact a name, labels such as "VIP" or "wholesale", and a note. Only your organization sees them.
• Templates. Write message templates and send them to Meta for review. Only an approved template can start a conversation.
• Campaigns. Send one approved marketing template to many contacts at once. A campaign reaches only the contacts who agreed to receive marketing messages from your business. Record each agreement on the contact first: how and when the person agreed, and what they agreed to. You can also record many agreements at once from a file.
• Members. Invite the people on your team, and choose what each person can do.

What needs a developer today

• Messages from your own software. Your software can send a message when something happens in your business, for example when an order ships.

What you need first

1. A SambungAPI account. It is free to create, and it creates your organization: your company's own space in SambungAPI.
2. A WhatsApp Business Account. Meta keeps your business phone numbers and your message templates in it.

What it costs

SambungAPI is free to start. Meta charges your business for WhatsApp messages at Meta's own prices, and Meta bills your business directly. Since 2026-10-01, Meta also charges for the replies that your team sends in Chats, not only for message templates. Add a payment method in WhatsApp Manager: without one, Meta can stop delivering your messages, replies included. Meta lists its prices, and the messages that it does not charge, on Pricing on the WhatsApp Business Platform.

Next step

• You have no developer: Contact us. Tell us your business name, the WhatsApp number that you want to use, whether that number is in the WhatsApp Business app today, and what your team wants to do.
• You want to look first: Create account. You can open the console before you connect anything.